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The Broadway Begins

Welcome to our blog for The Broadway of Asheville! Earlier this year, we announced our new 20-home project, The Broadway, located along the Broadway corridor bordering Historic Montford. As 2020 further unfolds, we look forward to sharing our build progress with you.

We know that community is key—as developers, Jay Lurie & Kevin Kerr understand the importance of being a part of a strong local community. Our relationships with many of the businesses surrounding The Broadway are collaborative and generous. In fact, we often begin our day onsite with a first stop at HighFive Coffee, just across the street (currently open for take out).

A few streets down, one of Asheville's tastiest cafe's is All Day Darling—whether it's Sunday pizza night, Saturday brunch, or a quick and fresh bakery pit stop, we can't get enough of Jacob Sessom's Montford bakery and eatery (now also offering a grocery menu for curbside pickup!). We are fortunate to be flanked by the cocktail bar Little Jumbo to the North and Archetype Brewing to the south. Is it any wonder the location of The Broadway is considered by so many to be unparalleled?

Working outdoors in reduced numbers during the current COVID-19 pandemic, our team has been effective in implementing the dramatic creek restoration, while also readying the site for the next phase of construction.

Recently, our siteworks have included leveling the ground and clearing earth and debris in order to prepare for the foundation.

Just in! Take a peek at our new high-resolution renderings of the project that showcase the scale and elegance of this modern brownstone style project. You can also view these images throughout our website.

The street level renders are reminiscent of Brooklyn brownstone walk-ups, bringing these homes central to the community and Broadway corridor, yet possessing enough setback to make it more friendly and visually appealing at the street level.

From the air, you get a sense of the project scale and the incredible situation so close to downtown. Occupying a unique position in this leafy Montford community provides access to an array of services and amenities that are conveniently located right outside your front door.

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