Development Updates

Spring Construction Update

The Spring Effect. Spring is definitely in the air and it has paved the way for some serious progress at The Broadway of Asheville. The longer, brighter days have offered optimal temperature and working conditions for reaching our summer completion date.

What are we loving this week? The curved window features are taking shape and adding plenty of character to the 3k gross square feet Griffith floor plan.  The smallest of the three floor plans, when the Griffith lacks in square footage (and let's be honest, we're really only talking an 800 square feet difference between the Griffith and the largest floor plan, the Queen Anne) it makes up for in style. Details like this curved window feature instantly bring a unique design element to the residences and the sky's the limit for interior design inspiration (we're conjuring images of cozy book nooks, built in library's, mini-offices, etc..).  


Let's pan over the current progress! As building two continues its swift construction pace, we get a great bird's eye view from the expert drone work of John Warner of John Warner Photography. See the teams hard at work in buildings one and two. stay tuned for progress as we get closer and closer to completing the roof on our first building! 

The Broadway of Asheville Construction Progress: March 2021

Construction Progress at The Broadway–One Year Later.  

it's hard to believe that this time last year we were examining construction schedules, contingencies, and trying our best to anticipate the impacts of a growing pandemic on The Broadway's development timeline. We were lucky. Many local businesses have had a much more difficult road, whether it's our neighbors in the food service industry or entertainment, so many have had to reduce hours of operation or close their doors altogether. 

The Broadway was lucky in many respects. Our marketing efforts were well underway and with construction outdoors and socially distanced, we were able to move along according to schedule, deterred only by inclement weather. 

As we approach spring, it's encouraging to see our neighbors and local businesses begin to emerge from a long year, hopeful and optimistic for all that 2021 has in store. Many businesses have begun to welcome back employees, and those working at reduced wages are returning to pre-pandemic pay. Festivals and Local businesses in the entertainment industry have begun to schedule events for the summer and fall of this year. We are so excited to see this gradual return to "normalcy" and witness our local community flourish and thrive again. What's different in March, 2021? Perhaps its an awareness of how much a community pulls together during challenging times. That we're not alone. It might be one of the silver linings of 2020 we cherish and use to inform a path forward.  


Continuing the thread of optimism in 2021, The Broadway has big plans this year–we expect to complete the first building and as of mid-March, we have two units currently available for sale. Interest has been steady and committed. We are incredibly excited about the wonderful community we are building here at The Broadway. Our residents will enjoy the best of both worlds; close enough to enjoy downtown from a walk, bike, or drive away, while the backdrop of Montford's historic homes and leafy streets create a picture book setting. 

So where are we now? Taking a look at the images below and you'll notice we've reached the third story and our rooftop terraces are taking shape. Roofing is underway and brickwork continues to cover the gable ends. The biggest change in the past few months? Scale! Viewing the city skyline in the distance and the busy corridor along Broadway and you get the immediate sense of scale at The Broadway. Whether it's the Queen Anne residence that occupies the corner residences, the elegance of the Zillicoa, or the smartly designed efficiency of The Griffith, everyone shares the level views, the privacy, and the four floors their property encompasses, inclusive of garage and storage. 

Stay tuned for more updates! 


Our Interior Selections Offer Outstanding Choice

The Broadway Interiors.

The Broadway's Interior Features offer an outstanding array of selections that allow our homeowners the opportunity to customize the interior finishes of their homes.

   Creating a home to reflect your unique style is an important part of your journey at The Broadway.  Begin by exploring our gallery of interior finishes, browsing a selection of products, finishes, and fixtures to inspire the Interior Selections process. 


Creek Restoration Is In Progress!

Over the past 18 months, our team here at The Broadway of Asheville have been working with Headwaters Engineering to restore a portion of Reed Creek. Local residents may have noticed the stream banks declining condition over the years. It has been our intention to restore this portion of the stream and, in turn, enhance the living conditions for native flora and fauna.

Kevin Kerr, Developer at The Broadway Asheville explains, “Our creek restoration project entails riverway improvements including rock formations and re-vegetation, clearing debris, and improving the flow of the river. As The Broadway construction progresses, residents in Montford will discover a noticeably cleaner and clearer section of Reed Creek to enjoy and admire.” —Kevin Kerr, Developer | The Broadway

Jay Lurie, Developer at The Broadway Asheville adds, “The Reed Creek Stream Restoration project is a winwin for residents and the environment. Efforts like the Reed Creek Stream Restoration project add to Asheville’s natural beauty and contribute to the health of our environment.” —Jay Lurie, Developer | The Broadway 

Working together with Headwaters Engineering, we are restoring and protecting this incredibly valuable community asset. The restored creek can be enjoyed and admired for generations to come. 

“The restoration project will focus on a tributary to Reed Creek from its headwaters downstream of Starnes Avenue to the bridge at Elizabeth Street. Neglected for decades and used as a dumping ground for waste concrete and other debris, the restored stream will include a series of stone structures that will stabilize the stream bed and create riffle-pool sequences similar to what existed before the neighborhood was developed in the early 1900’s. The project will also establish riparian buffers using native plant species such as dogwood, willow, elderberry and ninebark.” —Andrew Bick, PE | Principal Engineer, Headwaters Engineering, PC 

The result is an environmentally cleaned-up and re-landscaped section of Reed Creek between Elizabeth Street and Starnes Avenue, allowing for long-term sustainability and transforming an underutilized site into a vibrant and engaging center of residential connectivity along Broadway’s gateway corridor. 

2020 is an exciting year for the Broadway Street corridor. The Broadway Asheville, a modern, 20-home community showcasing today’s urban brownstone living, is scheduled for completion in the summer of 2021! 

The Broadway Begins

Welcome to our blog for The Broadway of Asheville! Earlier this year, we announced our new 20-home project, The Broadway, located along the Broadway corridor bordering Historic Montford. As 2020 further unfolds, we look forward to sharing our build progress with you.

We know that community is key—as developers, Jay Lurie & Kevin Kerr understand the importance of being a part of a strong local community. Our relationships with many of the businesses surrounding The Broadway are collaborative and generous. In fact, we often begin our day onsite with a first stop at HighFive Coffee, just across the street (currently open for take out).

A few streets down, one of Asheville's tastiest cafe's is All Day Darling—whether it's Sunday pizza night, Saturday brunch, or a quick and fresh bakery pit stop, we can't get enough of Jacob Sessom's Montford bakery and eatery (now also offering a grocery menu for curbside pickup!). We are fortunate to be flanked by the cocktail bar Little Jumbo to the North and Archetype Brewing to the south. Is it any wonder the location of The Broadway is considered by so many to be unparalleled?

Working outdoors in reduced numbers during the current COVID-19 pandemic, our team has been effective in implementing the dramatic creek restoration, while also readying the site for the next phase of construction.

Recently, our siteworks have included leveling the ground and clearing earth and debris in order to prepare for the foundation.

Just in! Take a peek at our new high-resolution renderings of the project that showcase the scale and elegance of this modern brownstone style project. You can also view these images throughout our website.

The street level renders are reminiscent of Brooklyn brownstone walk-ups, bringing these homes central to the community and Broadway corridor, yet possessing enough setback to make it more friendly and visually appealing at the street level.

From the air, you get a sense of the project scale and the incredible situation so close to downtown. Occupying a unique position in this leafy Montford community provides access to an array of services and amenities that are conveniently located right outside your front door.

The Broadway

Soon, The Broadway will come to life. A collection of twenty newly constructed residences offering a fresh and modern take on urban living.

First impressions are bound to impress—a range of space and floor plans offer between 2,000 – 2,600 heated square feet over three floors, including personal elevator. Additional square footage includes a lower level garage, impressive rooftop deck, and balconies. The Broadway is simply unparalleled living unmatched in any series of single-family townhouses in Asheville.

Front or rear access to each residence is free of common areas. The Broadway offers a welcoming and discreet residential experience, set against a backdrop of one of Asheville’s most storied and desirable neighborhoods.

Get an idea of what you can expect from The Broadway by viewing our community video. The Broadway of Asheville is coming, Summer 2021.



Architect Brewing Sign on building
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