The BroadwayDevelopment Updates

Blog :: 2020

Meet Our Neighbors: All Day Darling

When it comes to the Montford neighborhood that surrounds The Broadway, community is second nature. If you want to experience a blend of Historic Montford, rubbing shoulders (figuratively speaking) with professionals, local politicians, construction workers, students, and the casually hip, look no further than the literal darlings of Montford Ave., All Day Darling.

Hint: It’s about the relationship. Dining at All Day Darling and it’s easy to see the relationships that have formed over time—with small producers and local farms and the enigmatic and fiercely local proprietor, Jacob Sessoms, who seems to sprinkle a magic dust of success on all of his culinary projects from the esteemed Table, The Imperial Life, and most recently All Day Darling. A James Beard Award semifinalist for Best Chef Southeast in 2010, this talented chef has earned the nickname of, “the grandfather of creative cooking” in Asheville.

Everyone has a favorite dish. Ours? It could very well be a three-way tie between the Shakshuka, the Darling Burger, or the Grain Salad. But don’t underestimate the addictive powers of All Day Darling’s bakery selections. The finest croissants in The South will have you lined up each morning for your daily fix. Don’t miss a meal—check their website for “Corona Hours” in advance.

All Day Darling is located at 102 Montford Avenue in Asheville’s Historic Montford neighborhood. | 828.505.3701

Experience Broadway Street Like a Local

People who live in the communities surrounding Broadway love the area for so many reasons. The close proximity to downtown and the cultural pursuits that await you are enticing, however it’s the local vibe that really attracts an audience looking for something a bit more off the beaten path.

Anchored at the start of Broadway just under the bridge coming from downtown, is where you’ll find the iconic presence of MOOG Music Inc., Asheville’s home to the legacy of a pioneer of synthesized sound, Bob Moog. Here if you know the difference between the Mini-Moog, the Moog Subharmonicon, and the Moog Semi-Modular Analog Synthesizer you just might be a local.

Archetype Broadway is Archetype Brewing’s downtown taproom and provides a cozy intimate space to get acquainted with some of this city’s most exciting Belgian-inspired brews. Currently open as of 7/1 with reduced capacity in the taproom or outdoor patio.

Morning coffee was never so easy and your choices range from local faves High Five Brewing across the street from The Broadway or All Day Darling, Montford’s local with a capital L, serving up coffee and the days freshest baked goods and farm-to-table menu items.

When the day has come to a close, stroll to the corner of Broadway and Elizabeth Street for Little Jumbo’s classic cocktails and delicious small bites (temporarily closed due to COVID-19 restrictions, Little Jumbo can’t wait to reopen). Have a spirit and need some inspiration? Email and they’ll reply with an easy to make-at-home recipe sure to earn you instant street cred in your household.

All of the above businesses are conveniently located near, next to, or across the street from, The Broadway of Asheville. Did we miss something? Have any questions? Let us know! The community is constantly growing and it is our pleasure to share it with you.

Getting to Know Your Neighborhood Parks and Greenways

One thing that might surprise visitors to Asheville (and a few residents alike!) looking for that perfect blend of urban living and mountain retreat, are the plentiful parks and greenways that surround the city.

Asheville Parks and Recreation maintains 54 public parks and 6 miles of greenway, all within city limits. Surrounding The Broadway you can grab your hiking books or running shoes, hop on the Reed Creek Greenway, and connect with other city Greenways or a multitude of parks and natural amenities like the Botanical Gardens!

Beginning at the Botanical Gardens on W.T. Weaver Boulevard, the picturesque Reed Creek Greenway runs parallel to Broadway and ambles between a park-like setting and a distinctly urban landscape as the greenway traverses Broadway into a portion of downtown Asheville. A Greenway that runs right up to The Broadway? You heard it correctly!

The City of Asheville has compiled an interactive Greenways Map and mailing list to stay informed of the area’s expanding system of greenways throughout the city.

Creek Restoration Is In Progress!

Over the past 18 months, our team here at The Broadway of Asheville have been working with Headwaters Engineering to restore a portion of Reed Creek. Local residents may have noticed the stream banks declining condition over the years. It has been our intention to restore this portion of the stream and, in turn, enhance the living conditions for native flora and fauna.

Kevin Kerr, Developer at The Broadway Asheville explains, “Our creek restoration project entails riverway improvements including rock formations and re-vegetation, clearing debris, and improving the flow of the river. As The Broadway construction progresses, residents in Montford will discover a noticeably cleaner and clearer section of Reed Creek to enjoy and admire.” —Kevin Kerr, Developer | The Broadway

Jay Lurie, Developer at The Broadway Asheville adds, “The Reed Creek Stream Restoration project is a winwin for residents and the environment. Efforts like the Reed Creek Stream Restoration project add to Asheville’s natural beauty and contribute to the health of our environment.” —Jay Lurie, Developer | The Broadway 

Working together with Headwaters Engineering, we are restoring and protecting this incredibly valuable community asset. The restored creek can be enjoyed and admired for generations to come. 

“The restoration project will focus on a tributary to Reed Creek from its headwaters downstream of Starnes Avenue to the bridge at Elizabeth Street. Neglected for decades and used as a dumping ground for waste concrete and other debris, the restored stream will include a series of stone structures that will stabilize the stream bed and create riffle-pool sequences similar to what existed before the neighborhood was developed in the early 1900’s. The project will also establish riparian buffers using native plant species such as dogwood, willow, elderberry and ninebark.” —Andrew Bick, PE | Principal Engineer, Headwaters Engineering, PC 

The result is an environmentally cleaned-up and re-landscaped section of Reed Creek between Elizabeth Street and Starnes Avenue, allowing for long-term sustainability and transforming an underutilized site into a vibrant and engaging center of residential connectivity along Broadway’s gateway corridor. 

2020 is an exciting year for the Broadway Street corridor. The Broadway Asheville, a modern, 20-home community showcasing today’s urban brownstone living, is scheduled for completion in the summer of 2021! 

The Broadway Begins

Welcome to our blog for The Broadway of Asheville! Earlier this year, we announced our new 20-home project, The Broadway, located along the Broadway corridor bordering Historic Montford. As 2020 further unfolds, we look forward to sharing our build progress with you.

We know that community is key—as developers, Jay Lurie & Kevin Kerr understand the importance of being a part of a strong local community. Our relationships with many of the businesses surrounding The Broadway are collaborative and generous. In fact, we often begin our day onsite with a first stop at HighFive Coffee, just across the street (currently open for take out).

A few streets down, one of Asheville's tastiest cafe's is All Day Darling—whether it's Sunday pizza night, Saturday brunch, or a quick and fresh bakery pit stop, we can't get enough of Jacob Sessom's Montford bakery and eatery (now also offering a grocery menu for curbside pickup!). We are fortunate to be flanked by the cocktail bar Little Jumbo to the North and Archetype Brewing to the south. Is it any wonder the location of The Broadway is considered by so many to be unparalleled?

Working outdoors in reduced numbers during the current COVID-19 pandemic, our team has been effective in implementing the dramatic creek restoration, while also readying the site for the next phase of construction.

Recently, our siteworks have included leveling the ground and clearing earth and debris in order to prepare for the foundation.

Just in! Take a peek at our new high-resolution renderings of the project that showcase the scale and elegance of this modern brownstone style project. You can also view these images throughout our website.

The street level renders are reminiscent of Brooklyn brownstone walk-ups, bringing these homes central to the community and Broadway corridor, yet possessing enough setback to make it more friendly and visually appealing at the street level.

From the air, you get a sense of the project scale and the incredible situation so close to downtown. Occupying a unique position in this leafy Montford community provides access to an array of services and amenities that are conveniently located right outside your front door.

The Broadway

Soon, The Broadway will come to life. A collection of twenty newly constructed residences offering a fresh and modern take on urban living.

First impressions are bound to impress—a range of space and floor plans offer between 2,000 – 2,600 heated square feet over three floors, including personal elevator. Additional square footage includes a lower level garage, impressive rooftop deck, and balconies. The Broadway is simply unparalleled living unmatched in any series of single-family townhouses in Asheville.

Front or rear access to each residence is free of common areas. The Broadway offers a welcoming and discreet residential experience, set against a backdrop of one of Asheville’s most storied and desirable neighborhoods.

Get an idea of what you can expect from The Broadway by viewing our community video. The Broadway of Asheville is coming, Summer 2021.



Architect Brewing Sign on building
The Broadway Asheville Logo

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